There is another way to gain quality backlinks to your site, in addition to related site themes: anchor text. When a link incorporates a keyword into the text of the hyperlink, we call this quality anchor text. A link's anchor text may be one of the under-estimated resources a webmaster has. Instead of using words like "click here" which probably won't relate in any way to your website, using the words "Please visit our tips page for how to nurse an orphaned kitten" is a far better way to utilize a hyperlink. A good tool for helping you find your backlinks and what text is being used to link to your site is the Backlink Anchor Text Analysis Tool. If you find that your site is being linked to from another website, but the anchor text is not being utilized properly, you should request that the website change the anchor text to something incorporating relevant keywords. This will also help boost your quality backlinks score.
Search engine optimization (SEO) is the process of improving the visibility of a website or webpage on a search engine results page (SERP) so as to make a company’s website more discoverable (i.e., on the first page/s), thereby driving traffic and sales. Tedious, involving technical and business decisions, and not guaranteeing results—it nonetheless provides lasting benefits.
LAS VEGAS, NV--(Marketwired - Aug 26, 2015) Market Manager, Edward Rodriguez, recently announced Emineo’s expansion goals for 2015. The in-store marketing firm, which specializes in client acquisition and brand management for clients in the satellite and communications industries, has grown into seven locations nationwide and is forecasting the addition of four more locations by the end of the year with the impending promotions of several assistant managers. When asked about the impact of expansion at Emineo Marketing Solutions, Rodriguez remarked, “Expansion in our office means an individual can go from an entry level position to an upper level management position in a short period of time. Each person that gets promoted has the opportunity to represent fortune 100 clients in some of the largest retailers in the United States. In an economy that has taken a hit in recent years, our office is continuing to grow.” With a growth-based business strategy such as this one, it is easy to see how Emineo Marketing Solutions in Las Vegas has been the number one office in the nation for their clients since July of last year
Inclusion in Google's search results is free and easy; you don't even need to submit your site to Google. Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index. In fact, the vast majority of sites listed in our results aren't manually submitted for inclusion, but found and added automatically when we crawl the web. Learn how Google discovers, crawls, and serves web pages.3
An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too.
Backlinks are an essential part of SEO process. They help search bots to crawl your site and rank it correctly to its content. Each backlink is a part of a ranking puzzle. That`s why every website owner wants to get as much as possible backlinks due to improving website’s SEO ranking factors. It’s a type of citation or hyperlink used in the text. If a person says “to be or not to be,” he/she is citing Shakespeare’s character, Hamlet.
Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.
Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don't require an internal "search" functionality to be found. Link to related pages, where appropriate, to allow users to discover similar content.
The web designers on our team were hired because of their demonstrated WordPress design and development skills. Since our websites are all built with WordPress, our team creates their designs based on their knowledge of how WordPress works, setting up for a seamless design & build process to allow you to have an easy-to-use, responsive and secure website.
Jure Klepic wrote a great article about Influencers and Advocates. He’s touched on a marketing debate that is raging between the efficacy of advocates and influencers. The truth is both matter – but either may matter more than the other depending on context. For example, new start-ups rarely have advocates – but most can connect with influencers in the industry. In that situation, clearly influencers are more important.
Backlinks can be time-consuming to earn. New sites or those expanding their keyword footprint may find it difficult to know where to start when it comes to link building. That's where competitive backlink research comes in: By examining the backlink profile (the collection of pages and domains linking to a website) to a competitor that's already ranking well for your target keywords, you can gain insight about the link building that may have helped them. A tool like Link Explorer can help uncover these links so you can and target those domains in your own link building campaigns.
Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking, popularity and importance. Google's description of its PageRank system, for instance, notes that "Google interprets a link from page A to page B as a vote, by page A, for page B." Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed linkspam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site. The significance of search engine rankings is pretty high, and it is regarded as a crucial parameter in online business and the conversion rate of visitors to any website, particularly when it comes to online shopping. Blog commenting, guest blogging, article submission, press release distribution, social media engagements, and forum posting can be used to increase backlinks.
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface. Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.
It's clear that online marketing is no simple task. And the reason why we've landed in this world of "expert" internet marketers who are constantly cheerleading their offers to help us reach visibility and penetrate the masses is because of the layer of obscurity that's been afforded to us in part thanks to one key player: Google. Google's shrouded algorithms that cloud over 200+ ranking factors in a simple and easy-to-use interface has confounded businesses for well over a decade now.
If your anchor text is aggressive and you distribute it the wrong way, your site will be deprived of ranking, and you may get a penalty. Most of your backlinks must be naked and branded. You should be very selective to anchors you use for your website, you can analyze your anchor list with the help of free backlink checker. It helps to understand what to improve in your link building strategy.
Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This chapter will teach you how to make that judgment call.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.
Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.
9. Troubleshooting and adjustment. In your first few years as a search optimizer, you’ll almost certainly run into the same problems and challenges everyone else does; your rankings will plateau, you’ll find duplicate content on your site, and you’ll probably see significant ranking volatility. You’ll need to know how to diagnose and address these problems if you don’t want them to bring down the effectiveness of your campaign.
I always like hearing a new idea for beefing up the number of backlinks to a website. The fact is, creating backlinks is hard work. There’s always that urge to look for a better way to do things. Just keep in mind that Google is always on the lookout for anyone who might be trying to “game” the system. Google’s algorithm, especially, looks closely at how relative the content on both sites appears to be. If there’s a close match, it’s a good link. If not, the backlink may appear to be a little suspect!
Public Relations is often misunderstood as just having a relationship with the media. Marketing Solutions will frequently recommend a public relations strategy to accompany an ad or marketing campaign. We can create a media event, stage a news conference, write a news release, craft a corporate giving policy or manage a crisis with stockholders, the community or the media. Part of an integrated marketing program is having a public relations plan in place to manage internal and external communications. Whether your business needs some media “face time”, or is participating in a trade show and needs to maximize exposure to the attendees; Marketing Solutions will create and implement a strategy for your business. Check out some of our success stories here.
Once the company has identified the target demographic for its Internet marketing campaign, they then decide what online platforms will comprise the campaign. For instance, a company that is seeking customers from the 18 to 33 demographic should develop a mobile application that raises awareness about the product, such as a game, a news feed, or a daily coupon program users can download for free.
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.
As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search. In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.
We help clients increase their organic search traffic by using the latest best practices and most ethical and fully-integrated search engine optimization (SEO) techniques. Since 1999, we've partnered with many brands and executed campaigns for over 1,000 websites, helping them dominate in even highly competitive industries, via capturing placements that maximize impressions and traffic.
There is much discussion in these last few months about reciprocal linking. In the last Google update, reciprocal links were one of the targets of the search engine's latest filter. Many webmasters had agreed upon reciprocal link exchanges, in order to boost their site's rankings with the sheer number of inbound links. In a link exchange, one webmaster places a link on his website that points to another webmasters website, and vice versa. Many of these links were simply not relevant, and were just discounted. So while the irrelevant inbound link was ignored, the outbound links still got counted, diluting the relevancy score of many websites. This caused a great many websites to drop off the Google map.
A press release can serve double duty for marketing efforts. It can alert media outlets about your news and also help your website gain backlinks. But it can only build links effectively if executed properly. Only write and distribute press releases when a brand has something newsworthy or interesting to share Click & Tweet! . This strategy can gain links on the actual press release post as well as on the stories that media outlets write about it.
You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Search Console has a friendly robots.txt generator to help you create this file. Note that if your site uses subdomains and you wish to have certain pages not crawled on a particular subdomain, you'll have to create a separate robots.txt file for that subdomain. For more information on robots.txt, we suggest this Webmaster Help Center guide on using robots.txt files13.
Twtrland enables marketing and salespeople to quickly understand who influences and who is connected to their prospective customers. It’s easy to drill into the data to gather intelligence to use in your outreach efforts. For example, if a salesperson needs to reach a prospective customer, she can quickly research who influences that individual (or company) and connect with them first.
Full time sales Sales Manager position available! We are currently accepting applications for a sales account representatives to work as part of our sales team. Sales client managers will receive training to ensure they have all the skills and product knowledge that they require to be successful in this high energy technology sales industry. We are seeking candidates that are outgoing, personable & comfortable working in a competitive sales environment.
One of the earliest adopters of Internet marketing in the world of Fortune 500 companies was the Coca-Cola Corporation. Today, this huge purveyor of soft drinks has one of the strongest online portfolios in the world. More than 12,000 websites link to the Coca-Cola homepage, which itself is a stunning display of Internet savvy. Their homepage alone sports an auto-updating social network column, an embedded video, a unique piece of advertising art, frequently rotating copy, an opt-in user registration tab, tie-in branding with pop culture properties, and even a link to the company's career opportunities page. Despite how busy that sounds, the Coca-Cola homepage is clean and easy to read. It is a triumph of Internet marketing for its confidence, personality, and professionalism.
Some backlinks are inherently more valuable than others. Followed backlinks from trustworthy, popular, high-authority sites are considered the most desirable backlinks to earn, while backlinks from low-authority, potentially spammy sites are typically at the other end of the spectrum. Whether or not a link is followed (i.e. whether a site owner specifically instructs search engines to pass, or not pass, link equity) is certainly relevant, but don't entirely discount the value of nofollow links. Even just being mentioned on high-quality websites can give your brand a boost.
What's the authority of your website or webpage, or any other page on the internet for that matter where you're attempting to gain visibility? Authority is an important component of trust, and it relies heavily on quality links coming from websites that Google already trusts. Authority largely relates to the off-page optimization discipline of SEO that occurs away from the webpage as opposed to the on-page optimization that occurs directly on the webpage.
What if, after sensing a customer is getting upset while waiting on hold, a call could automatically route to a customer support agent. What if there were a technology that could listen in on sales calls to determine if a client was going to purchase or not? What if by looking at video footage, you could make some assumptions about the leadership of a competitor?