Page and Brin founded Google in 1998.[22] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[23] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[24]

We have built a team of the best branding strategists, digital marketers and creative design experts, all under one roof for maximum impact. Plus, as part of PennWell, years of reporting for your industry give us in-depth knowledge about your market. Rely on our expertise and resources to turn out targeted, compelling, effective marketing solutions that will help your business succeed.
These are the Principles and supporting behaviors which flow from our Purpose and Values. We Show Respect for All Individuals. We believe that all individuals can and want to contribute to their fullest potential. We value differences. We inspire and enable people to achieve high expectations, standards and challenging goals. We are honest with people about their performance. The Interests of The Company and The Individual Are Inseparable. We believe that doing what is right for the business with integrity will lead to mutual success for both the Company and the individual. Our quest for mutual success ties us together. We encourage growth within the company and focus on personal development. We Are Strategically Focused in Our Work. We only do work and only ask for work that adds value to the business. We simplify, standardize and streamline our current work whenever possible. Innovation Is The Cornerstone of Our Success. We place great value on big, new consumer innovations. We challenge convention and reinvent the way we do business to better win in the marketplace. We Are Externally Focused. We develop superior understanding of consumers and their needs. We create and deliver results for our clients. We develop close, mutually productive relationships with our customers and the retailers we work inside of. We Value Personal Mastery. We believe it is the responsibility of all individuals to continually develop themselves and others. We Seek to Be The Best. We benchmark our performance rigorously versus the very best internally and externally. We learn from both our successes and our failures. Mutual Interdependency Is a Way of Life. We work together with confidence and trust the abilities of our teammates.

Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016).[42] Another element, which is affected within digital marketing, is ‘viewabilty’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).[42]
Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.
Business address listings on Google, Yelp, LinkedIn, Facebook, Yellow Pages, and elsewhere count as backlinks. Perhaps more importantly, they also go a long ways towards helping customers find your business! There are many, many such sites. A good way to approach this once you've gotten the biggies out of the way - Google should be your first priority - is to make a point of setting up a couple new citation profiles every week or so. Search around for updated lists of reputable business listing sites, and use it as a checklist.

Now that you know that backlinks are important, how do you acquire links to your site? Link building is still critical to the success of any SEO campaign when it comes to ranking organically. Backlinks today are much different than when they were built in 7-8 years back. Simply having thousands of backlinks or only have link from one website isn’t going to affect your rank position. There are also many ways to manage and understand your backlink profile. Majestic, Buzzstream, and Moz offer tools to help you manage and optimize your link profile. seoClarity offers an integration with Majestic, the largest link index database, that integrates link profile management into your entire SEO lifecycle.   

For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity.  Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming.

Internet marketing is not a singular approach to raising interest and awareness in a product. Because of the vast number of platforms the Internet creates, the field encompasses several disciplines. It involves everything from email, to Search Engine Optimization (SEO), to website design, and much more to reach an ever-evolving, ever-growing audience. (See also Web Marketing)
Content is king. It always has been and it always will be. Creating insightful, engaging and unique content should be at the heart of any online marketing strategy. Too often, people simply don't obey this rule. The problem? This takes an extraordinary amount of work. However, anyone that tells you that content isn't important, is not being fully transparent with you. You cannot excel in marketing anything on the internet without having quality content.
Backlinks can be time-consuming to earn. New sites or those expanding their keyword footprint may find it difficult to know where to start when it comes to link building. That's where competitive backlink research comes in: By examining the backlink profile (the collection of pages and domains linking to a website) to a competitor that's already ranking well for your target keywords, you can gain insight about the link building that may have helped them. A tool like Link Explorer can help uncover these links so you can and target those domains in your own link building campaigns.
The better you learn and understand SEO and the more strides you take to learn this seemingly confusing and complex discipline, the more likely you'll be to appear organically in search results. And let's face it, organic search is important to marketing online. Considering that most people don't have massive advertising budgets and don't know the first thing about lead magnets, squeeze pages and sales funnels, appearing visible is critical towards long-term success.
A content specialist needs to be a Jack or Jill of all trades, utilizing excellent written and verbal communication skills, above-average computer literacy, and a natural interest in trends. This job is ultimately about translating the key aspects of the product into content the target demographic finds appealing. This is part art, part critical thinking, and 100% attention to detail.
As digital marketing continues to grow and develop, brands take great advantage of using technology and the Internet as a successful way to communicate with its clients and allows them to increase the reach of who they can interact with and how they go about doing so,.[2] There are however disadvantages that are not commonly looked into due to how much a business relies on it. It is important for marketers to take into consideration both advantages and disadvantages of digital marketing when considering their marketing strategy and business goals.
Market Manager, Rodriguez, currently oversees the management development at Emineo which focuses on teaching career-minded employees the fundamental strategies for building teams, generating steady business, and cultivating relationships with company clients and their customers. Rodriguez asserted, “I feel the reason we have had so much success recently is everyone on our team has the same vision. The growth opportunity that’s available with the fortune 100 clients that we represent is a driving factor in our performance. The cycle of development is fairly quick with our representatives getting from the entry level phase to management in 6 to 8 months.” This fast-track route to management requires employees to maintain a steady work ethic, student mindset, and positive attitude.
Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page30 that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. You can use Google Search Console to find the sources of URLs causing "not found" errors31.

Our backgrounds are as diverse as they come, bringing knowledge and expertise in business, finance, search marketing, analytics, PR, content creation, creative, and more. Our leadership team is comprised of successful entrepreneurs, business executives, athletes, military combat veterans, and marketing experts. The Executives, Directors, and Managers at IMI are all well-respected thought leaders in the space and are the driving force behind the company’s ongoing success and growth.
Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This chapter will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company.

LAS VEGAS, NV--(Marketwired - Aug 24, 2015) - Many companies offer perks like bonuses or travel opportunities to top employees setting the example in the office. Recently, Emineo Marketing Solutions, one of the top in-store marketing firms in the nation, announced their plan to take it up a notch. As a company based in Las Vegas, Emineo decided to take top employees from the city that never sleeps to a place where they can experience an all-expense-paid vacation to one of the most sought after resorts in the world -- Atlantis in the Bahamas. Market Manager, Edward Rodriguez recently announced, "Once you've passed the initial phase of the program, you're eligible to attend the leaders meetings including the company vacation. The leaders who have shown the most growth in sales, training, and overall leadership in the office are the ones selected to attend. This year I plan on taking Randy Garcia, Aide Tejeda, David Jimenez, Lucia Carlson, and Mary Riggs."
The easier it is to find and repurpose approved content (especially when it’s highly technical) for distribution to multiple digital channels, the better you can meet customer needs and stick to a single core message in every language. SCIEX is an example of a company that simplified, collaborated on and repurposed content, standing out as a rock star by creating a highly successful integrated digital marketing solution.

Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers' privacy, users' Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand's mobile app), brands can also collect data from real world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers' moment and actions.[37]

As of October 2018 almost 4.2 billion people were active internet users and 3.4 billion were social media users (Statista). China, India and the United States rank ahead all other countries in terms of internet users. This gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, seven days a week. The interactive nature of the internet facilitates immediate communication between businesses and consumers, allowing businesses to respond quickly to the needs of consumers and changes in the marketplace.

These are ‘tit-for-tat’ links. For instance, you make a deal with your friend who has a business website to have him place a link to your website, and in exchange your website links back to his. In the dark ages of SEO, this used to be somewhat effective. But these days, Google considers such 'link exchanges' to be link schemes, and you may get hit with a penalty if you're excessive and obvious about it. This isn't to say that swapping links is always bad, but if your only motive is SEO, then odds are that you shouldn't do it.


SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Affiliate marketing is the art of marketing products, services or information for others. It doesn't require that you ever house or warehouse a single thing. But it does require that you have an audience to market those things to online. Without that audience, whether it's through search engines like Google or social media channels like Facebook, you'll find a difficult time with affiliate marketing.
Las Vegas, March 04, 2017 (GLOBE NEWSWIRE) -- Emineo Marketing Solutions of Las Vegas, Nevada took part in a charity event resulting in a $4,000 donation to the Susan G. Komen foundation earlier this month. The company came together for the cause in Newport Beach, California as part of the first annual “Unification” meeting with the company’s national partners.

Digital marketing is probably the fastest-changing marketing field out there: New tools are being built, more platforms emerge and more channels need to be included into your marketing plan. How not to get overwhelmed while staying on top of the latest marketing trends? Here are a few tools that help you scale and automate some parts of your marketing routine making you a more productive and empowered marketer: Tools to Semi-Automate Marketing Tasks 1.
Indeed a social media command center is a great place to start, but it got me thinking about several other companies I have encountered recently that can move the needle for businesses. These are companies that help you identify influencers and insiders, a company that uses artificial intelligence to determine sentiment based on audio conversations,
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