Black hat SEO is to be avoided. This is basically link spamming. You can pay somebody peanuts to do this on your behalf and, for a very short period, it brings results. Then Google sees what’s happened, and they delist your site permanently from search engine rankings. Now, you need a new website and new content, etc.—so, black hat SEO is a terrible idea.
Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has informative posts on improving snippets with better description meta tags18 and better snippets for your users19. We also have a handy Help Center article on how to create good titles and snippets20.

Because you need a professional, experienced agency on your side. Our staff offers more than 50 years combined experience in advertising, integrated marketing and public relations across dozens of industries. Chances are we’ve run across some of the challenges you’re encountering with your business. Whether you need a new TV spot, a dynamic digital campaign, an innovative brochure, crisis management plan or a new community relations strategy, Marketing Solutions is ready for your call.

Social media is a mixed bag when it comes to backlinks. There is a modicum of value, as social media sites allow you to link to your website in your profile. However, these days Facebook, Twitter, and other social media sites mark links as 'nofollow,' meaning that they don't pass SEO value (sometimes referred to as "link juice") to the linked site. These links won't do anything to boost your site's performance in search results.

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility.[47] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.[47] Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple urls, using the canonical link element[48] or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.
Before online marketing channels emerged, the cost to market products or services was often prohibitively expensive, and traditionally difficult to measure. Think of national television ad campaigns, which are measured through consumer focus groups to determine levels of brand awareness. These methods are also not well-suited to controlled experimentation. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing by creating a website and building customer acquisition campaigns at little to no cost. Those marketing products and services also have the ability to experiment with optimization to fine-tune their campaigns’ efficiency and ROI.
Full time sales Sales Manager position available! We are currently accepting applications for a sales account representatives to work as part of our sales team. Sales client managers will receive training to ensure they have all the skills and product knowledge that they require to be successful in this high energy technology sales industry. We are seeking candidates that are outgoing, personable & comfortable working in a competitive sales environment.

Non-profit corporations and political entities use Internet marketing to raise awareness about the issues they address and engage individuals in their campaigns. They strongly favor social networking platforms because they are more personal than websites and they are easy to share, increasing the “viral” word-of-mouth effect that is so prevalent in online media.


To create an effective DMP, a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives.[61] They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customised to the type, objectives, mission and vision of the company.[62][63]
This SEO tutorial teaches you a "beat the leader" approach to search engine ranking. It offers SEO tips that have worked for our digital marketing clients. To see what Google or Bing thinks is best for any specific attribute, we look at the sites they are currently rewarding — the top-ranked results. Once you know what structural and content choices worked for the "leaders," you can do even better by making your pages the "least imperfect"!

On-page SEO is the work you do on your own website to get a high rank in search engines. Your goal is obviously that your website will show on the first page and perhaps even among the first three search results. On-page SEO does not carry as much weight as off-page SEO in the rankings, but if you don’t get the basics right… it’s unlikely that your off-page SEO will deliver results, either.


The web designers on our team were hired because of their demonstrated WordPress design and development skills. Since our websites are all built with WordPress, our team creates their designs based on their knowledge of how WordPress works, setting up for a seamless design & build process to allow you to have an easy-to-use, responsive and secure website.
The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns "Quantitatively" or "Qualitatively". Quantitative metrics may include "Sales Volume" and "Revenue Increase/Decrease". While qualitative metrics may include the enhanced "Brand awareness, image and health" as well as the "relationship with the customers".

As you might know, backlinks and all marketing strategies are dependent on the competition and existing trends in your niche. So if the blogs and marketers in your country are still using older tactics like web 2.0 backlinks and blog comments, then does it even make sense to go for tedious strategies like outreach? Does it even warrant a good business ROI?
×